Traditional A/B testing is slow, requires significant traffic, and often yields inconclusive results. You’re left guessing what changes will truly move the needle, wasting valuable time and traffic on low-impact experiments.
The Softeem Solution
Our AI-Driven CRO service revolutionizes the optimization process. We use predictive analytics to understand why users aren’t converting and generate high-impact hypotheses for you. Our intelligent testing methods find winning variations faster and with less traffic, creating a continuous optimization loop that drives significant, compounding gains in your conversion rate.
Key Features
- Predictive User Insights: Our AI analyzes user behavior to predict which segments are most likely to convert and identifies the biggest points of friction in their journey.
- AI Hypothesis Generation: Move beyond guesswork. Our system generates data-backed hypotheses for what to test, from headline copy to checkout flow, prioritized by potential impact.
- Intelligent A/B/n Testing: We use advanced methods like multi-armed bandit testing to automatically allocate traffic to the best-performing variations, minimizing lost revenue during tests.
- Personalization Integration: The insights from our CRO engine can be used to power your personalization strategy, showing different user segments the layouts and offers most likely to convert them.
How It Works
1. Deep Data Analysis
Our AI analyzes thousands of user sessions, identifying patterns of behavior that correlate with conversion or drop-off at every stage of the funnel.
2. AI-Generated Hypotheses
Based on the data, our system generates a prioritized list of high-impact test hypotheses, moving beyond simple button color changes to strategic UX improvements.
3. Rapid, Intelligent Testing
We use advanced testing methods like multi-armed bandit algorithms that automatically allocate more traffic to winning variations in real-time, maximizing conversions even while testing.
4. Continuous Optimization Loop
The results from each test are fed back into the AI, creating a continuous loop of learning and optimization that compounds conversion gains over time.
At a Glance
Pain Points Addressed
- High traffic but low sales
- A/B testing is slow and often inconclusive
- High cart abandonment rates
- Don't have the data to know what changes will actually improve conversions
