"Softeem's AI solution transformed our content workflow. We're now able to launch products faster with richer, more engaging descriptions than ever before."
The Challenge
Our client, a major player in the online fashion space, faced a significant bottleneck in their product launch pipeline. Their creative team was spending the majority of their time writing repetitive product descriptions, which slowed down launches and led to burnout.
Our Solution
We deployed our AI Product Description Generator, starting with a deep analysis of their brand guidelines and best-performing historical content. This allowed us to fine-tune a language model that perfectly captured their witty and aspirational brand voice.
The fine-tuned model was then integrated directly into their Product Information Management (PIM) system. Now, with a single click, their product managers can generate three unique, on-brand, and SEO-optimized description variants directly from the product’s core attributes (material, color, fit, etc.).
Key Results
- 80% Reduction in Time-to-Market: What used to take days of manual writing now takes minutes. Products go live faster, capitalizing on trends immediately.
- 25% Increase in Organic Traffic: The consistently high-quality, keyword-rich descriptions led to a measurable improvement in search engine rankings for product pages within the first quarter.
- 100% On-Brand Consistency: The AI ensured every product description, across thousands of SKUs, perfectly matched the brand’s unique voice.
- Creative Team Unleashed: The client’s creative team was freed from repetitive tasks, allowing them to focus on higher-value work like brand storytelling and major campaign development.
Technology Spotlight
To deliver this solution, we leveraged a combination of state-of-the-art AI models and robust integration practices.
- Language Model: We fine-tuned a version of Claude 3 Sonnet for its strong performance in creative writing and brand voice adherence.
- Brand Voice Embedding: We analyzed the client’s existing content to create a ‘Brand Voice’ model, ensuring the AI’s output was indistinguishable from their human copywriters.
- PIM Integration: A custom script was developed to interact with the client’s in-house PIM system API, allowing for seamless, one-click content generation directly within their existing workflow.
Our Engagement Model
Our process is designed for collaboration and transparency, ensuring the final solution is perfectly aligned with the client’s needs.
- Discovery & Brand Analysis: We started with a two-week sprint to analyze their style guides and top-performing product descriptions, defining the ‘DNA’ of their brand voice.
- Model Fine-Tuning & Integration: In the following month, our team fine-tuned the language model and built the API integration into their PIM system, providing a staging environment for them to test.
- User Acceptance Testing (UAT) & Rollout: The client’s creative team spent a week testing the tool. Based on their feedback, we made final adjustments before a full rollout.
- Ongoing Optimization: We continue to monitor the model’s performance and periodically retrain it based on the client’s edits, ensuring the AI continuously improves.